CLIENT : Rawnice

CATEGORY : Digital Illustration

DATE : 2019 – 2020

OTHER RAWNICE WORK : The Rebrand and Rainbow Collection Packaging, and the Rainbow Recipe book design.

Rawnice wanted to create a visual identity that portrayed their sense of fun, and that was a little irreverent and sassy. Rawnice founders Jesper and Helene brought their love of cartoon styles to the table, but didn’t want to create anything too childish. This visual direction was created in a complete rebrand: A pastel color palette with pops of color, a range of flavor inspired landscapes for the superfood range, and a flowy, colourful cartoon style. We came up with the idea of having a little character to tie all the different colours and spaces we were creating together, and Rebel was born. Appearing in a multitude of shapes, sizes and colours she pops up as a personality filled element in the Rawnice content, and also is used as a vehicle to help the brand communicate their views.

I created six different landscapes for the rainbow collection retail range of powders, and worked elements of these into the sample and bulk bags, illustrated a range of full and spot pieces for the Rawnice recipe book, and created myriad other illustrations for various print and digital content pieces and advertisements. I also created a still growing set of icons to be used on the packaging and their website.