CLIENT : Brut Life

CATEGORY :
Identity Design, Illustration, Graphic Design

DATE : 2021

THE PROJECT : The creator of Brut Life, Molly, came to me with a pretty loose brief for her visual identity. Brut Life is an online presence in development. Her mission statement is ‘to empower humanity to live deliberately in harmony and with purpose’. The goal was to provide individuals with a customised self development 'tool-kit' to rise into their own unique power with confidence, courage and support. The visual brand needed to feel beautiful, safe and transparent. Molly came into the project wanting to create something that felt refined and simple but that still had personality and presence. She wanted to reference self reflection and experiment with silhouettes of people. A feeling of fluidity was also a focus as we moved into visual explorations.

The outcome of the project is a flexible one, with beautiful rich colours and a brand mark that expands into a textural background across the mediums of Brut Life. Creating a dark and light colour palette gave space for character and mood in the use of the brand elements.

FROM THE CLIENT : Working with Samantha was an absolute dream. She came to me on a recommendation and I am so thankful she did. As a new business owner, setting out on the quest to design a logo that represented my brand and my beliefs was daunting enough, let alone trying to communicate that vision to someone else. Samantha is a pro and led me through the entire process with clarity and ease over the course of a month via a series of Skype meetings. She made me feel comfortable asking 'silly' questions and really supported me in securing my vision by asking me great questions that I did not even consider. They helped to refine my ideas and ensure my logo is representative, held true to my brands core beliefs and remained timeless. We communicated with ease and there were no surprises, which was really important to me. Together, we have cultivated an incredible logo/brand aethstetic and I couldn't be happier!