Healthy Futures needed a bright, fun, clean logo to represent their new campaign, Wai Water. "The Wai Water Mission: To reinstate Wai as the drink choice for New Zealanders." The goal of this identity design was to embrace the fresh and pureness of water, while still feeling fun. This design for Wai Water is a fluid one, embracing the liquid qualities of water. The main face of the identity is the white typemark in place on a signature flowing shape background.