Samantha Stokes
Designer, Illustrator, Explorer
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Stretch More

, Graphic Design, Print Design, System Design

Created as the penultimate project of a BDes (hons) at Massey University Stretch More is a design system which targets rock climbers and educates, enables and reminds them of the benefits of stretching. It challenges existing perceptions of stretching, and provides a framework to support stretching initiatives in the climbing community. Spatial typography and guerilla type stickers are used as habit forming quick visual reminders, and stretching guidebooks provide specifics on the most useful stretches, and reinforce why stretching is worthwhile.

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